Visual Language For Designers

"It’s scientific but not dull and artistic but not fluffy."
Visual Language For Designers shows visual communicators how to design graphics that are effective and comprehensible. It presents visual guidelines based on the cognitive science of how people perceive, process and understand pictures.

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Book Contents

The first section, Getting Graphics, provides a reasonably brief discussion on how we read and interpret pictures. The second and larger section, Principles, discusses six design principles that demonstrate how to align graphics with our cognitive architecture. These are:

  1. How to organize graphics for quick perception
  2. How to direct the eyes to quickly see essential information
  3. How to use visual shorthand for efficient communication
  4. How to make abstract ideas concrete
  5. How to express visual complexity
  6. How to charge a graphic with energy and emotion

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